Computer-mediated marketing strategies :
Computer-mediated marketing strategies : social media and online brand communities
Gordon Bowen and Wilson Ozuem, editor.
- Hershey, PA : Business Science Reference, 2015.
- xx, 406 p. : ill. ; 29 cm.
Includes bibliographical references and index.
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--
9781466665958
2014034186
Internet marketing--Social aspects
Online social networks
Social media
Marketing--Social aspects
HF5415.1265 / .C655 2015
658.8/72
Includes bibliographical references and index.
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--
9781466665958
2014034186
Internet marketing--Social aspects
Online social networks
Social media
Marketing--Social aspects
HF5415.1265 / .C655 2015
658.8/72