MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01348cam a2200337 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140908s2015 paua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014034186 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781466665958 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781466665965 (ebook : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781466665989 (print & perpetual access : alk. paper) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.C655 2015 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition information |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol15372781 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100747.0 |
| CONTROL NUMBER |
|---|
| control field |
60515 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| TITLE STATEMENT |
|---|
| Title |
Computer-mediated marketing strategies : |
| Remainder of title |
social media and online brand communities |
| Statement of responsibility, etc. |
Gordon Bowen and Wilson Ozuem, editor. |
| PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hershey, PA : |
| Name of publisher, distributor, etc. |
Business Science Reference, |
| Date of publication, distribution, etc. |
2015. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 406 p. : |
| Other physical details |
ill. ; |
| Dimensions |
29 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"-- |
| Assigning source |
Provided by publisher. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| General subdivision |
Social aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Online social networks |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Social aspects |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bowen, Gordon, |
| Dates associated with a name |
1950- |
| Relator term |
Edited by |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ozuem, Wilson, |
| Dates associated with a name |
1974- |
| Relator term |
Edited by |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |