Batsell, Jake
Engaged journalism : connecting with digitally empowered news audiences Jake Batsell - New York : Columbia University Press, c2015. - xxxiv, 195 p. : ill. ; 21 cm. - Columbia journalism review books .
Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion.
Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction.
9780231168359
2014011950
Journalism--History--United States--21st century
News audiences--History--United States--21st century
Online journalism--History--United States--21st century
Social media--United States
071/.3
Engaged journalism : connecting with digitally empowered news audiences Jake Batsell - New York : Columbia University Press, c2015. - xxxiv, 195 p. : ill. ; 21 cm. - Columbia journalism review books .
Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion.
Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction.
9780231168359
2014011950
Journalism--History--United States--21st century
News audiences--History--United States--21st century
Online journalism--History--United States--21st century
Social media--United States
071/.3