| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014011950 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780231168359 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
071/.3 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Batsell, Jake |
| TITLE STATEMENT |
|---|
| Title |
Engaged journalism : |
| Subtitle |
connecting with digitally empowered news audiences |
| Statement of responsibility, etc |
Jake Batsell |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Publisher |
Columbia University Press, |
| Date |
c2015. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 195 p. : |
| Other Details |
ill. ; |
| Size |
21 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Columbia journalism review books |
| CONTENTS |
|---|
| Contents |
Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion. |
| SUMMARY |
|---|
| Summary |
Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Journalism |
| Form |
United States |
| General |
History |
| Chronological |
21st century |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
News audiences |
| Form |
United States |
| General |
History |
| Chronological |
21st century |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Online journalism |
| Form |
United States |
| General |
History |
| Chronological |
21st century |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Social media |
| Form |
United States |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/cx1smg3f9t19edkkv3g8neo2ml583n5p |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
40317 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
40318 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
40319 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
40320 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
40321 |