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Lovelock, Christopher H.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - xx, 648 p. : ill ; 29 cm.

Includes bibliographical references and indexes.



ISBN: 0131875523 (alk. paper) 9780131875524 (alk. paper)

LCCN: 2006024219

Subjects--Topical Terms:
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

LC Class. No.: HF5415.13 / .L5883 2007

Dewey Class. No.: 658.8