Services marketing : people, technology, strategy /
By: Lovelock, Christopher H
Title By: Wirtz, Jochen
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.Edition: 6th ed.Description: xx, 648 p. : ill ; 29 cm.ISBN: 0131875523 (alk. paper); 9780131875524 (alk. paper)Program: MARK938 MARK270 MARK922Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
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Includes bibliographical references and indexes.
MARK938 MARK270 MARK922