Chaston, Ian
Internet marketing and big data exploration Ian Chaston - Hampshire : New York, NY : Palgrave Macmillan, c2015. - x, 286 p. : ill. ; 23 cm.
Machine generated contents note: -- 1. The Online World -- 2. Big Data and Analytics -- 3. Opportunities -- 4. Technology -- 5. Capabilities -- 6. i-Strategy -- 7. Marketing Mix -- 8. Websites -- 9. Social Media -- 10. Blog, Tweets and Apps -- 11. Online Retailing -- 12. Online Service Firms -- 13. Public Sector Online -- 14. Online Governance -- 15. Future Innovation Opportunities.
"The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining long term performance by exploiting new technologies. Understanding of these new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, service firms, healthcare and the public sector in terms of creating new forms of competitive advantage within both pure play and terrestrial environments as a consequence of the advent of mobile technology and online social networks"--
9781137488947
2014047911
Internet marketing
Big data
BUSINESS & ECONOMICS / Business Communication / General
BUSINESS & ECONOMICS / Development / Business Development
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / International / Marketing
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
HF5415.1265 / .C4885 2015
658.8/72
Internet marketing and big data exploration Ian Chaston - Hampshire : New York, NY : Palgrave Macmillan, c2015. - x, 286 p. : ill. ; 23 cm.
Machine generated contents note: -- 1. The Online World -- 2. Big Data and Analytics -- 3. Opportunities -- 4. Technology -- 5. Capabilities -- 6. i-Strategy -- 7. Marketing Mix -- 8. Websites -- 9. Social Media -- 10. Blog, Tweets and Apps -- 11. Online Retailing -- 12. Online Service Firms -- 13. Public Sector Online -- 14. Online Governance -- 15. Future Innovation Opportunities.
"The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining long term performance by exploiting new technologies. Understanding of these new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, service firms, healthcare and the public sector in terms of creating new forms of competitive advantage within both pure play and terrestrial environments as a consequence of the advent of mobile technology and online social networks"--
9781137488947
2014047911
Internet marketing
Big data
BUSINESS & ECONOMICS / Business Communication / General
BUSINESS & ECONOMICS / Development / Business Development
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / International / Marketing
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
HF5415.1265 / .C4885 2015
658.8/72