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Internet marketing and big data exploration

By: Chaston, Ian
Material type: BookPublisher: Hampshire : New York, NY : Palgrave Macmillan, c2015.Description: x, 286 p. : ill. ; 23 cm.ISBN: 9781137488947Subject(s): Internet marketing | Big data | BUSINESS & ECONOMICS / Business Communication / General | BUSINESS & ECONOMICS / Development / Business Development | BUSINESS & ECONOMICS / Marketing / General | BUSINESS & ECONOMICS / International / Marketing | BUSINESS & ECONOMICS / E-Commerce / Internet MarketingDDC classification: 658.8/72
Summary:
"The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining long term performance by exploiting new technologies. Understanding of these new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, service firms, healthcare and the public sector in terms of creating new forms of competitive advantage within both pure play and terrestrial environments as a consequence of the advent of mobile technology and online social networks"--
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		658.872 CH IN (Browse shelf) Available T0017649
Total holds: 0

"The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining long term performance by exploiting new technologies. Understanding of these new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, service firms, healthcare and the public sector in terms of creating new forms of competitive advantage within both pure play and terrestrial environments as a consequence of the advent of mobile technology and online social networks"-- Provided by publisher.

Machine generated contents note: -- 1. The Online World -- 2. Big Data and Analytics -- 3. Opportunities -- 4. Technology -- 5. Capabilities -- 6. i-Strategy -- 7. Marketing Mix -- 8. Websites -- 9. Social Media -- 10. Blog, Tweets and Apps -- 11. Online Retailing -- 12. Online Service Firms -- 13. Public Sector Online -- 14. Online Governance -- 15. Future Innovation Opportunities.

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