Evers, Natasha

Technology entrepreneurship : bringing innovation to the marketplace / Natasha Evers; James Cunningham; Thomas Hoholm - Basingstoke : Palgrave Macmillan, c2014. - xxx, 394 p. : ill. ; 24 cm.

Machine generated contents note: pt. I Entrepreneurship, Innovation and Policy -- I.1.Introduction -- 2.Research and Technology Transfer from Universities to Business -- 3.Technology Entrepreneurs and New Technology Ventures -- 4.Innovation and Diffusion of Technology in Products and Services -- 5.Managing Intellectual Property for New Venture Development -- 6.The Business Model and Business Plan -- 7.Market Validation and Research -- 8.Routes to Commercialisation and Pitching -- 9.The Marketing Strategy -- 10.Developing Teams and Building the Organisation -- 11.Internationalisation -- 12.Entrepreneurial Finance.

Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development.


Technological innovations

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