| 000 -LEADER |
|---|
| fixed length control field |
01561nam a2200229 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150608n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781137020109 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100817.0 |
| CONTROL NUMBER |
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| control field |
60917 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Evers, Natasha |
| TITLE STATEMENT |
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| Title |
Technology entrepreneurship : |
| Remainder of title |
bringing innovation to the marketplace / |
| Statement of responsibility, etc |
Natasha Evers; James Cunningham; Thomas Hoholm |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Basingstoke : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
c2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 394 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| SUMMARY, ETC. |
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| Summary, etc |
Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Machine generated contents note: pt. I Entrepreneurship, Innovation and Policy -- I.1.Introduction -- 2.Research and Technology Transfer from Universities to Business -- 3.Technology Entrepreneurs and New Technology Ventures -- 4.Innovation and Diffusion of Technology in Products and Services -- 5.Managing Intellectual Property for New Venture Development -- 6.The Business Model and Business Plan -- 7.Market Validation and Research -- 8.Routes to Commercialisation and Pitching -- 9.The Marketing Strategy -- 10.Developing Teams and Building the Organisation -- 11.Internationalisation -- 12.Entrepreneurial Finance. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Technological innovations |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Entrepreneurship |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cunningham, James |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoholm, Thomas |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |