Technology entrepreneurship : (Record no. 26915)

MARC details
000 -LEADER
fixed length control field 01561nam a2200229 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150608n 000 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781137020109
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100817.0
CONTROL NUMBER
control field 60917
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Evers, Natasha
TITLE STATEMENT
Title Technology entrepreneurship :
Remainder of title bringing innovation to the marketplace /
Statement of responsibility, etc. Natasha Evers; James Cunningham; Thomas Hoholm
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Basingstoke :
Name of publisher, distributor, etc. Palgrave Macmillan,
Date of publication, distribution, etc. c2014.
PHYSICAL DESCRIPTION
Extent xxx, 394 p. :
Other physical details ill. ;
Dimensions 24 cm.
SUMMARY, ETC.
Summary, etc. Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development.
FORMATTED CONTENTS NOTE
Formatted contents note Machine generated contents note: pt. I Entrepreneurship, Innovation and Policy -- I.1.Introduction -- 2.Research and Technology Transfer from Universities to Business -- 3.Technology Entrepreneurs and New Technology Ventures -- 4.Innovation and Diffusion of Technology in Products and Services -- 5.Managing Intellectual Property for New Venture Development -- 6.The Business Model and Business Plan -- 7.Market Validation and Research -- 8.Routes to Commercialisation and Pitching -- 9.The Marketing Strategy -- 10.Developing Teams and Building the Organisation -- 11.Internationalisation -- 12.Entrepreneurial Finance.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Technological innovations
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship
Source of heading or term sears
ADDED ENTRY--PERSONAL NAME
Personal name Cunningham, James
ADDED ENTRY--PERSONAL NAME
Personal name Hoholm, Thomas
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
09/12/2017 1 6 658.514 EV TE T0029245 19/08/2017 48.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 06/07/2015 AMAUS 48.00