MacIntosh, Robert
Strategic management : strategists at work / Robert MacIntosh; Donald Maclean - London : Palgrave Macmillan, c2015. - xiii, 221 p. : ill. ; 24 cm.
1. Introduction 2. A Brief History of Strategy and Strategists 3. The Running Cases 4. Diagnosis 5. Strategic Intent 6. Trends and Opportunities 7. Resources and Capabilities 8. Strategic Options 9. Evaluating Strategy 10. Building a Comprehensive Strategy 11. The Strategy Cycle 12. From Logic to Action 13. Strategy's History Revisited, Strategic Management Reframed Case 1: Apple Case 2: Nokia Case 3: ABB Case 4: Nine Dragons Appendix 1: The Strategy Cycle Templates Appendix 2: Writing a Business Plan Appendix 3: Writing a Strategy Assignment.
Strategic management strategists at work provides a practical and simple appraoch to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organizations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.
978-1137035448
Strategic planning
Business planning
Strategic planning--Case studies
Strategic management : strategists at work / Robert MacIntosh; Donald Maclean - London : Palgrave Macmillan, c2015. - xiii, 221 p. : ill. ; 24 cm.
1. Introduction 2. A Brief History of Strategy and Strategists 3. The Running Cases 4. Diagnosis 5. Strategic Intent 6. Trends and Opportunities 7. Resources and Capabilities 8. Strategic Options 9. Evaluating Strategy 10. Building a Comprehensive Strategy 11. The Strategy Cycle 12. From Logic to Action 13. Strategy's History Revisited, Strategic Management Reframed Case 1: Apple Case 2: Nokia Case 3: ABB Case 4: Nine Dragons Appendix 1: The Strategy Cycle Templates Appendix 2: Writing a Business Plan Appendix 3: Writing a Strategy Assignment.
Strategic management strategists at work provides a practical and simple appraoch to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organizations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.
978-1137035448
Strategic planning
Business planning
Strategic planning--Case studies