Segal-Horn, Susan
Understanding global strategy Susan Segal-Horn, David Faulkner - Andover : Cengage Learning, c2010. - xix, 504 p. : ill. ; 25 cm.
1 Introductory themes 1 PART 1 THE EXTERNAL WORLD 21 2 The nature of world trade 25 3 Globalization, anti-globalization and regionalization 47 4 Emerging economies 71 5 The information industries 94 6 Small is valuable: BOPs and SMEs 109 PART 2 THE CONTEMPORARY ORGANIZATION OF MNCs 129 7 Traditional MNC structure frameworks 132 8 How to organize MNCs: what matters now 157 9 Strategic networks and the virtual corporation 183 10 Co-operative strategies 202 11 Global mergers and acquisitions 222 PART 3 THE MODERN WORLD 239 12 Cross-border culture: barriers and benefits 243 13 Learning within MNCs 267 14 Global strategy in services 283 15 The ethical MNC 301 16 Reflections: final thoughts 321 PART 4 CASE STUDIES 329.
Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses.
978-1844801497
Strategic planning
Globalization
International Management
Understanding global strategy Susan Segal-Horn, David Faulkner - Andover : Cengage Learning, c2010. - xix, 504 p. : ill. ; 25 cm.
1 Introductory themes 1 PART 1 THE EXTERNAL WORLD 21 2 The nature of world trade 25 3 Globalization, anti-globalization and regionalization 47 4 Emerging economies 71 5 The information industries 94 6 Small is valuable: BOPs and SMEs 109 PART 2 THE CONTEMPORARY ORGANIZATION OF MNCs 129 7 Traditional MNC structure frameworks 132 8 How to organize MNCs: what matters now 157 9 Strategic networks and the virtual corporation 183 10 Co-operative strategies 202 11 Global mergers and acquisitions 222 PART 3 THE MODERN WORLD 239 12 Cross-border culture: barriers and benefits 243 13 Learning within MNCs 267 14 Global strategy in services 283 15 The ethical MNC 301 16 Reflections: final thoughts 321 PART 4 CASE STUDIES 329.
Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses.
978-1844801497
Strategic planning
Globalization
International Management