Understanding global strategy (Record no. 27504)

MARC details
000 -LEADER
fixed length control field 01642nam a2200229 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150916n 000 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1844801497
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100903.0
CONTROL NUMBER
control field 62041
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Segal-Horn, Susan
TITLE STATEMENT
Title Understanding global strategy
Statement of responsibility, etc. Susan Segal-Horn, David Faulkner
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Andover :
Name of publisher, distributor, etc. Cengage Learning,
Date of publication, distribution, etc. c2010.
PHYSICAL DESCRIPTION
Extent xix, 504 p. :
Other physical details ill. ;
Dimensions 25 cm.
SUMMARY, ETC.
Summary, etc. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses.
FORMATTED CONTENTS NOTE
Formatted contents note 1 Introductory themes 1 PART 1 THE EXTERNAL WORLD 21 2 The nature of world trade 25 3 Globalization, anti-globalization and regionalization 47 4 Emerging economies 71 5 The information industries 94 6 Small is valuable: BOPs and SMEs 109 PART 2 THE CONTEMPORARY ORGANIZATION OF MNCs 129 7 Traditional MNC structure frameworks 132 8 How to organize MNCs: what matters now 157 9 Strategic networks and the virtual corporation 183 10 Co-operative strategies 202 11 Global mergers and acquisitions 222 PART 3 THE MODERN WORLD 239 12 Cross-border culture: barriers and benefits 243 13 Learning within MNCs 267 14 Global strategy in services 283 15 The ethical MNC 301 16 Reflections: final thoughts 321 PART 4 CASE STUDIES 329.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Globalization
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International Management
Source of heading or term sears
ADDED ENTRY--PERSONAL NAME
Personal name Faulkner, David
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.4012 SE UN T0018548 46.99 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 25/10/2015 AMAUK 46.99