Birt, Ian
Marketing and promoting your business : products and services Ian Birt - 2nd ed. - Prahran, Vic. : Tilde Publishing, c2013. - x, 224 p. : ill. ; 23 cm.
Includes index. Covers units of competency: BSBSBM403A Market the Small Business, BSBMGK413A Promote Products and Services, BSBMGK414A Undertake Marketing Activities.
This book describes the marketing process for a small business and how to prepare a marketing plan for your operation. A separate chapter covers evaluating market results, including getting cusomer feedback, and market responses to unsatisfactory results.
9780734608147
Marketing--Textbooks
Sales promotion--Textbooks
Advertising--Textbooks
Advertising
Marketing
Sales promotion
Marketing and promoting your business : products and services Ian Birt - 2nd ed. - Prahran, Vic. : Tilde Publishing, c2013. - x, 224 p. : ill. ; 23 cm.
Includes index. Covers units of competency: BSBSBM403A Market the Small Business, BSBMGK413A Promote Products and Services, BSBMGK414A Undertake Marketing Activities.
This book describes the marketing process for a small business and how to prepare a marketing plan for your operation. A separate chapter covers evaluating market results, including getting cusomer feedback, and market responses to unsatisfactory results.
9780734608147
Marketing--Textbooks
Sales promotion--Textbooks
Advertising--Textbooks
Advertising
Marketing
Sales promotion