| 000 -LEADER |
|---|
| fixed length control field |
01171nam a2200265 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150919n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780734608147 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100904.0 |
| CONTROL NUMBER |
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| control field |
62056 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Birt, Ian |
| TITLE STATEMENT |
|---|
| Title |
Marketing and promoting your business : |
| Remainder of title |
products and services |
| Statement of responsibility, etc |
Ian Birt |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Prahran, Vic. : |
| Name of publisher, distributor, etc |
Tilde Publishing, |
| Date of publication, distribution, etc |
c2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 224 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
This book describes the marketing process for a small business and how to prepare a marketing plan for your operation. A separate chapter covers evaluating market results, including getting cusomer feedback, and market responses to unsatisfactory results. |
| GENERAL NOTE |
|---|
| General note |
Includes index. Covers units of competency: BSBSBM403A Market the Small Business, BSBMGK413A Promote Products and Services, BSBMGK414A Undertake Marketing Activities. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Textbooks |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion |
| Form subdivision |
Textbooks |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Form subdivision |
Textbooks |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |