Grey, Anne-Marie
The sponsorship seeker's toolkit Anne-Marie Grey, Kim Skildum-Reid - 4th ed. - New York : McGraw-Hill Education, 2014 - xviii, 296 p. ; ill. ; 22 cm.
"The updated edition of the "bible of sponsorship" brings marketers up to speed on social media and other digital strategies..Sponsorship Seeker's Toolkit, Fourth Edition makes cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The authors provide a comprehensive update to the content with up-to-date examples and resources, offer downloadable content, as well as a complete overview of the importance of social media and how sponsorship seekers can integrate it into their search...Kim Skildum-Reid is the founder of Power Sponsorship. She is a corporate sponsorship consultant, trainer, speaker, and author with 25 years of experience across the North America, Europe, Asia, Africa, the Middle East, and Australia..Anne-Marie Grey has over 25 years of fundraising and marketing experience in both the nonprofit and for-profit sectors. She specializes in strategic philanthropy, foundation, corporate and HNWI fundraising, public private partnerships, sponsorship and cause-related marketing, foundation and government grants, training, public speaking, and marketing. She is currently the Chief of Section, Leadership Giving at UNHCR...."--
9780071825795 0071825797
2014003639
Corporate sponsorship
Fund raising--Management
Marketing--Management
Corporate sponsorship--Australia
Fund raising--Management--Australia
Marketing--Management--Australia
BUSINESS & ECONOMICS / Nonprofit Organizations & Charities
658.15/224
The sponsorship seeker's toolkit Anne-Marie Grey, Kim Skildum-Reid - 4th ed. - New York : McGraw-Hill Education, 2014 - xviii, 296 p. ; ill. ; 22 cm.
"The updated edition of the "bible of sponsorship" brings marketers up to speed on social media and other digital strategies..Sponsorship Seeker's Toolkit, Fourth Edition makes cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The authors provide a comprehensive update to the content with up-to-date examples and resources, offer downloadable content, as well as a complete overview of the importance of social media and how sponsorship seekers can integrate it into their search...Kim Skildum-Reid is the founder of Power Sponsorship. She is a corporate sponsorship consultant, trainer, speaker, and author with 25 years of experience across the North America, Europe, Asia, Africa, the Middle East, and Australia..Anne-Marie Grey has over 25 years of fundraising and marketing experience in both the nonprofit and for-profit sectors. She specializes in strategic philanthropy, foundation, corporate and HNWI fundraising, public private partnerships, sponsorship and cause-related marketing, foundation and government grants, training, public speaking, and marketing. She is currently the Chief of Section, Leadership Giving at UNHCR...."--
9780071825795 0071825797
2014003639
Corporate sponsorship
Fund raising--Management
Marketing--Management
Corporate sponsorship--Australia
Fund raising--Management--Australia
Marketing--Management--Australia
BUSINESS & ECONOMICS / Nonprofit Organizations & Charities
658.15/224