Includes bibliographical references and index.

"The updated edition of the "bible of sponsorship" brings marketers up to speed on social media and other digital strategies..Sponsorship Seeker's Toolkit, Fourth Edition makes cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The authors provide a comprehensive update to the content with up-to-date examples and resources, offer downloadable content, as well as a complete overview of the importance of social media and how sponsorship seekers can integrate it into their search...Kim Skildum-Reid is the founder of Power Sponsorship. She is a corporate sponsorship consultant, trainer, speaker, and author with 25 years of experience across the North America, Europe, Asia, Africa, the Middle East, and Australia..Anne-Marie Grey has over 25 years of fundraising and marketing experience in both the nonprofit and for-profit sectors. She specializes in strategic philanthropy, foundation, corporate and HNWI fundraising, public private partnerships, sponsorship and cause-related marketing, foundation and government grants, training, public speaking, and marketing. She is currently the Chief of Section, Leadership Giving at UNHCR...."--