Looy, Amy Van
Social media management : technologies and strategies for creating business value / Amy Van Looy - Cham : Springer, c2016. - xix, 250 p. : ill. ; 24 cm. - Springer texts in business and economics .
Includes index.
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
978-3319219899
Social media
Internet marketing
006.312 LO SO
Social media management : technologies and strategies for creating business value / Amy Van Looy - Cham : Springer, c2016. - xix, 250 p. : ill. ; 24 cm. - Springer texts in business and economics .
Includes index.
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
978-3319219899
Social media
Internet marketing
006.312 LO SO