Social media management : (Record no. 27811)
[ view plain ]
| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 978-3319219899 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 006.312 LO SO |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Looy, Amy Van |
| TITLE STATEMENT | |
| Title | Social media management : |
| Subtitle | technologies and strategies for creating business value / |
| Statement of responsibility, etc | Amy Van Looy |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cham : |
| Publisher | Springer, |
| Date | c2016. |
| PHYSICAL DESCRIPTION | |
| Extent | xix, 250 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| SERIES STATEMENT | |
| Series statement | Springer texts in business and economics |
| GENERAL NOTE | |
| General note | Includes index. |
| SUMMARY | |
| Summary | This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Social media |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uowd.box.com/s/5tfcyofz1iagzl63whqgic1sfxmdzuij |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 39092 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 877 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1603 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2015-11-03 | AMAUK | 006.312 LO SO | T0019574 | 2017-01-26 | 53.99 | 2017-01-26 | REGULAR |