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Brand management :

Heding, Tilde.

Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre - 2nd ed. - Abingdon, Oxon ; New York, NY : Routledge, 2016. - p. cm.

Includes bibliographical references and index.

ISBN: 9781138804692

LCCN: 2015022666

Subjects--Topical Terms:
Brand name products--Management
Branding (Marketing)

LC Class. No.: HD69.B7 / H43 2016

Dewey Class. No.: 658.8/27

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