Brand management : (Record no. 27871)

MARC details
000 -LEADER
fixed length control field 00919nam a22003138a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150611s2016 enk b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015022666
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138804692
CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number H43 2016
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition information 23
SYSTEM CONTROL NUMBER
System control number (IMchF)fol15742062
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100932.0
CONTROL NUMBER
control field 62501
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Heding, Tilde.
TITLE STATEMENT
Title Brand management :
Remainder of title research, theory and practice /
Statement of responsibility, etc. Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
EDITION STATEMENT
Edition statement 2nd ed.
PROJECTED PUBLICATION DATE
Projected publication date 1601
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Abingdon, Oxon ;
-- New York, NY :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2016.
PHYSICAL DESCRIPTION
Extent p. cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
ADDED ENTRY--PERSONAL NAME
Personal name Knudtzen, Charlotte F.
ADDED ENTRY--PERSONAL NAME
Personal name Bjerre, Mogens,
Dates associated with a name 1959-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type ON ORDER
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.827 HE BR T0019224 376.00 26/01/2017 ON ORDER   Dewey Decimal Classification   Ordered   University of Wollongong in Dubai University of Wollongong in Dubai On Order 25/10/2015 MERIC 376.00