Rich, Jason R.
Ultimate guide to YouTube for business : produce low-cost, high-impact videos, put your brand product or service in front of millions of viewers, master the secrets of successful "YouTubers" by Jason R. Rich - Irvine, Calif. : Entrepreneur Press, c2013. - xiv, 258 p. : ill. ; 26 cm.
Includes index.
From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich -- joined by YouTube-savvy entrepreneurs -- reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.
9781599185101 1599185105 (pbk. : alk. paper)
2013013765
YouTube (Firm)
Internet marketing
Webcasting
Youtube (Firm)
HF5415.1265 / .R518 2013
658.8/72
Ultimate guide to YouTube for business : produce low-cost, high-impact videos, put your brand product or service in front of millions of viewers, master the secrets of successful "YouTubers" by Jason R. Rich - Irvine, Calif. : Entrepreneur Press, c2013. - xiv, 258 p. : ill. ; 26 cm.
Includes index.
From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich -- joined by YouTube-savvy entrepreneurs -- reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.
9781599185101 1599185105 (pbk. : alk. paper)
2013013765
YouTube (Firm)
Internet marketing
Webcasting
Youtube (Firm)
HF5415.1265 / .R518 2013
658.8/72