BCOM :
Lehman, Carol M.
BCOM : business communication Carol M Lehman, Deborah Daniel DuFrene - 7th ed. - Boston : Cengage Learning, c2016. - vii, 298 p. : col. ill. ; 28 cm.
Includes bibliographical references (315-319) and index.
Part I: COMMUNICATIONS FOUNDATIONS. 1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. Part II: COMMUNICATION ANALYSIS. 3. Planning and Decision Making. 4. Preparing Written Messages. Part III: COMMUNICATION THROUGH VOICE, ELECTRONIC, AND WRITTEN MESSAGES. 5. Communicating Electronically. 6. Delivering Good- and Neutral-News Messages. 7. DELIVERING Bad News Messages. 8. Delivering Persuasive Messages. Part IV: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. Part V: COMMUNICATION FOR EMPLOYMENT. 13. Preparing Resumes and Application Messages. 14. Interviewing for a Job and Preparing Employment Messages.
Features tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools. This title offers expanded coverage on technology and social media, online grammar tools, real world examples, and quizzes and games to make reviewing fun.
9781305401938
Business communication--Textbooks
Commercial correspondence--Textbooks
Report writing
HF5718 / .L44 2009
BCOM : business communication Carol M Lehman, Deborah Daniel DuFrene - 7th ed. - Boston : Cengage Learning, c2016. - vii, 298 p. : col. ill. ; 28 cm.
Includes bibliographical references (315-319) and index.
Part I: COMMUNICATIONS FOUNDATIONS. 1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. Part II: COMMUNICATION ANALYSIS. 3. Planning and Decision Making. 4. Preparing Written Messages. Part III: COMMUNICATION THROUGH VOICE, ELECTRONIC, AND WRITTEN MESSAGES. 5. Communicating Electronically. 6. Delivering Good- and Neutral-News Messages. 7. DELIVERING Bad News Messages. 8. Delivering Persuasive Messages. Part IV: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. Part V: COMMUNICATION FOR EMPLOYMENT. 13. Preparing Resumes and Application Messages. 14. Interviewing for a Job and Preparing Employment Messages.
Features tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools. This title offers expanded coverage on technology and social media, online grammar tools, real world examples, and quizzes and games to make reviewing fun.
9781305401938
Business communication--Textbooks
Commercial correspondence--Textbooks
Report writing
HF5718 / .L44 2009