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BCOM : business communication Carol M Lehman, Deborah Daniel DuFrene

By: Contributor(s): Material type: TextTextPublication details: Boston : Cengage Learning, c2016.Edition: 7th edDescription: vii, 298 p. : col. ill. ; 28 cmISBN:
  • 9781305401938
Subject(s): LOC classification:
  • HF5718 .L44 2009
Contents:
Part I: COMMUNICATIONS FOUNDATIONS. 1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. Part II: COMMUNICATION ANALYSIS. 3. Planning and Decision Making. 4. Preparing Written Messages. Part III: COMMUNICATION THROUGH VOICE, ELECTRONIC, AND WRITTEN MESSAGES. 5. Communicating Electronically. 6. Delivering Good- and Neutral-News Messages. 7. DELIVERING Bad News Messages. 8. Delivering Persuasive Messages. Part IV: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. Part V: COMMUNICATION FOR EMPLOYMENT. 13. Preparing Resumes and Application Messages. 14. Interviewing for a Job and Preparing Employment Messages.
Summary: Features tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools. This title offers expanded coverage on technology and social media, online grammar tools, real world examples, and quizzes and games to make reviewing fun.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.45 LE BC (Browse shelf(Opens below)) Available T0053542
REGULAR University of Wollongong in Dubai Main Collection 658.45 LE BC (Browse shelf(Opens below)) Available T0053543

Includes bibliographical references (315-319) and index.

Features tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools. This title offers expanded coverage on technology and social media, online grammar tools, real world examples, and quizzes and games to make reviewing fun.

Part I: COMMUNICATIONS FOUNDATIONS. 1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. Part II: COMMUNICATION ANALYSIS. 3. Planning and Decision Making. 4. Preparing Written Messages. Part III: COMMUNICATION THROUGH VOICE, ELECTRONIC, AND WRITTEN MESSAGES. 5. Communicating Electronically. 6. Delivering Good- and Neutral-News Messages. 7. DELIVERING Bad News Messages. 8. Delivering Persuasive Messages. Part IV: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. Part V: COMMUNICATION FOR EMPLOYMENT. 13. Preparing Resumes and Application Messages. 14. Interviewing for a Job and Preparing Employment Messages.

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