Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications Kenneth E Clow, Donald Baack - 7th ed. - Boston : Pearson, c2016. - 496 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781292093635
Communication in marketing
Advertising
Integrated advertising, promotion, and marketing communications Kenneth E Clow, Donald Baack - 7th ed. - Boston : Pearson, c2016. - 496 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781292093635
Communication in marketing
Advertising