Integrated advertising, promotion, and marketing communications (Record no. 28500)

000 -LEADER
fixed length control field	00719nam a2200241 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	110906n 000 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781292093635
DATE AND TIME OF LATEST TRANSACTION
control field	20170126101026.0
CONTROL NUMBER
control field	63344
CONTROL NUMBER IDENTIFIER
control field	UOWD
MAIN ENTRY--PERSONAL NAME
Personal name	Clow, Kenneth E.
TITLE STATEMENT
Title	Integrated advertising, promotion, and marketing communications
Statement of responsibility, etc	Kenneth E Clow, Donald Baack
EDITION STATEMENT
Edition statement	7th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Boston :
Name of publisher, distributor, etc	Pearson,
Date of publication, distribution, etc	c2016.
PHYSICAL DESCRIPTION
Extent	496 p. :
Other physical details	col. ill. ;
Dimensions	28 cm.
GENERAL NOTE
General note	Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name	MARK940 MMC928
STUDY PROGRAM INFORMATION NOTE
Program name	MARK333
Institution to which field applies	UOWD
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Communication in marketing
Source of heading or term	sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
Source of heading or term	sears
ADDED ENTRY--PERSONAL NAME
Personal name	Baack, Donald
ADDED ENTRY ELEMENTS (KOHA)
Koha item type	3 DAY LOAN

Holdings
Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Cost, replacement price	Price effective from	Koha item type
University of Wollongong in Dubai	University of Wollongong in Dubai	MAIN	2016-01-25	All Prints	18	6	659.1 CL IN	T0053576	2024-02-21	2024-02-07	310.00	2017-01-26	REGULAR
University of Wollongong in Dubai	University of Wollongong in Dubai	MAIN	2016-01-25	All Prints	9	6	659.1 CL IN	T0053577	2024-03-14	2024-01-10	310.00	2017-01-26	REGULAR
University of Wollongong in Dubai	University of Wollongong in Dubai	MAIN	2016-01-25	All Prints	20	5	659.1 CL IN	T0053578	2018-06-02	2018-05-29	310.00	2017-01-26	3 DAY LOAN

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