Mytton, Graham
Media audience research : a guide for professionals Graham Mytton, Peter Diem and Piet Hein van Dam - 3rd ed. - Thousand Oaks, Calif. : SAGE Publications, Inc., c2016. - xvi, 281 p. : ill. ; 24 cm.
Revision of author's Handbook on radio and television audience research.
9789351506430
2015039344
Mass media--Research--Methodology
302.2/072
Media audience research : a guide for professionals Graham Mytton, Peter Diem and Piet Hein van Dam - 3rd ed. - Thousand Oaks, Calif. : SAGE Publications, Inc., c2016. - xvi, 281 p. : ill. ; 24 cm.
Revision of author's Handbook on radio and television audience research.
9789351506430
2015039344
Mass media--Research--Methodology
302.2/072