| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015039344 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789351506430 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
302.2/072 |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Mytton, Graham |
| TITLE STATEMENT |
|---|
| Title |
Media audience research : |
| Subtitle |
a guide for professionals |
| Statement of responsibility, etc |
Graham Mytton, Peter Diem and Piet Hein van Dam |
| EDITION STATEMENT |
|---|
| Edition |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Thousand Oaks, Calif. : |
| Publisher |
SAGE Publications, Inc., |
| Date |
c2016. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 281 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| GENERAL NOTE |
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| General note |
Revision of author's Handbook on radio and television audience research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Mass media |
| General |
Research |
| -- |
Methodology |
| ADDED ENTRY |
|---|
| Name |
Diem, Peter, |
| Dates |
1937- |
| ADDED ENTRY |
|---|
| Name |
Dam, Piet Hein van, |
| Dates |
1967- |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/02a1atjudigo87adbco1r0l77npmrf97 |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
42952 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
5413 |
| ADDED ENTRY |
|---|
| -- |
42953 |
| ADDED ENTRY |
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| -- |
42954 |