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Wood, Marian Burk.

The marketing plan handbook / Marian Burk Wood. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xv, 190 p. : ill ; 25 cm.

Includes bibliographical references (p. 168-180) and index.



ISBN: 0132237555 (pbk.) 9780132237550 (pbk.)

LCCN: 2007002233

Subjects--Topical Terms:
Marketing--Management--Handbooks, manuals, etc.

LC Class. No.: HF5415.13 / .W66 2008

Dewey Class. No.: 658.8/02