UOWD Library

The marketing plan handbook / (Record no. 2921)

000 -LEADER
fixed length control field 00897cam a2200289 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070122s2008 njua bf 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007002233
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132237555 (pbk.)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132237550 (pbk.)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm79861333
SYSTEM CONTROL NUMBER
System control number (OCoLC)79861333
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- BTCTA
-- YDXCP
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .W66 2008
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093402.0
CONTROL NUMBER
control field 20430
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Wood, Marian Burk.
TITLE STATEMENT
Title The marketing plan handbook /
Statement of responsibility, etc Marian Burk Wood.
EDITION STATEMENT
Edition statement 3rd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc c2008.
PHYSICAL DESCRIPTION
Extent xv, 190 p. :
Other physical details ill ;
Dimensions 25 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 168-180) and index.
STUDY PROGRAM INFORMATION NOTE
Program name TBS904 MARK922
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Handbooks, manuals, etc.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2007-12-26 UOWD Unishop 658.802 WO MA T0031956 2017-01-26 30.39 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2007-12-26 UOW Unishop 658.802 WO MA T0031957 2017-01-26 30.39 2017-01-26 REGULAR

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