Lindgren, Mats
Scenario planning : the link between future and strategy Mats Lindgren and Hans Bandhold - Rev. and updated ed. - Hampshire : Palgrave Macmillan, c2009. - xii, 204 p. : ill. ; 25 cm.
Includes bibliographical references (p. [192]-196) and index.
Why is scenario planning needed? Some reasons from the field of strategy research -- Scenario planning : an introductory overview -- Scenario planning in practice -- The principles of scenario thinking -- The principles of strategic thinking.
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
9780230579194
2009013794
Strategic planning
Decision making
Communication in management
Business planning
HD30.28 / .L543 2009
658.4/012
Scenario planning : the link between future and strategy Mats Lindgren and Hans Bandhold - Rev. and updated ed. - Hampshire : Palgrave Macmillan, c2009. - xii, 204 p. : ill. ; 25 cm.
Includes bibliographical references (p. [192]-196) and index.
Why is scenario planning needed? Some reasons from the field of strategy research -- Scenario planning : an introductory overview -- Scenario planning in practice -- The principles of scenario thinking -- The principles of strategic thinking.
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
9780230579194
2009013794
Strategic planning
Decision making
Communication in management
Business planning
HD30.28 / .L543 2009
658.4/012