Scenario planning : the link between future and strategy
By: Lindgren, Mats
Title By: Bandhold, Hans
Material type: BookPublisher: Hampshire : Palgrave Macmillan, c2009.Edition: Rev. and updated ed.Description: xii, 204 p. : ill. ; 25 cm.ISBN: 9780230579194Subject(s): Strategic planning | Decision making | Communication in management | Business planningDDC classification: 658.4/012
Summary:
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 LI SC (Browse shelf) | Available | T0054383 |
Total holds: 0
Includes bibliographical references (p. [192]-196) and index.
Why is scenario planning needed? Some reasons from the field of strategy research -- Scenario planning : an introductory overview -- Scenario planning in practice -- The principles of scenario thinking -- The principles of strategic thinking.
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.