Peng, Mike
International business Mike Peng and Klaus Meyer - 2nd ed. - Hampshire : Cengage Learning Emea, c2016. - xxii, 606 p. : col. ill. ; 27 cm.
PART ONE FOUNDATIONS 1 Globalizing Business 2 Formal Institutions: Political, Economic and Legal Systems 3 Informal Institutions: Culture, Religion and Languages 4 Firms Resources: Competitiveness and Growth PART TWO BUSINESS ACROSS BORDERS 5 Trading Internationally 6 Investing Abroad Directly 7 Exchange Rates PART THREE GLOBALIZATION 8 European Integration 9 Global Integration and multilateral organizations 10 Socially Responsible Business PART FOUR THE FIRM ON THE GLOBAL STAGE 11 Starting International Business 12 Foreign Entry Strategies 13 Competitive Dynamics 14 Global Strategies and Acquisitions PART FIVE OPERATIONS IN THE GLOBAL MNE 15 Operations in the Global MNE 16 People in the MNE 17 Customers and Suppliers of the MNE PART SIX INTEGRATIVE CASES Integrative Cases.
The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text's comprehensive coverage is arranged around one central question - what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts.
9781473722644
Globalizing Business
International business
338.88 MI IN
International business Mike Peng and Klaus Meyer - 2nd ed. - Hampshire : Cengage Learning Emea, c2016. - xxii, 606 p. : col. ill. ; 27 cm.
PART ONE FOUNDATIONS 1 Globalizing Business 2 Formal Institutions: Political, Economic and Legal Systems 3 Informal Institutions: Culture, Religion and Languages 4 Firms Resources: Competitiveness and Growth PART TWO BUSINESS ACROSS BORDERS 5 Trading Internationally 6 Investing Abroad Directly 7 Exchange Rates PART THREE GLOBALIZATION 8 European Integration 9 Global Integration and multilateral organizations 10 Socially Responsible Business PART FOUR THE FIRM ON THE GLOBAL STAGE 11 Starting International Business 12 Foreign Entry Strategies 13 Competitive Dynamics 14 Global Strategies and Acquisitions PART FIVE OPERATIONS IN THE GLOBAL MNE 15 Operations in the Global MNE 16 People in the MNE 17 Customers and Suppliers of the MNE PART SIX INTEGRATIVE CASES Integrative Cases.
The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text's comprehensive coverage is arranged around one central question - what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts.
9781473722644
Globalizing Business
International business
338.88 MI IN