| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781473722644 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
338.88 MI IN |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Peng, Mike |
| TITLE STATEMENT |
|---|
| Title |
International business |
| Statement of responsibility, etc |
Mike Peng and Klaus Meyer |
| EDITION STATEMENT |
|---|
| Edition |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Hampshire : |
| Publisher |
Cengage Learning Emea, |
| Date |
c2016. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 606 p. : |
| Other Details |
col. ill. ; |
| Size |
27 cm. |
| CONTENTS |
|---|
| Contents |
PART ONE FOUNDATIONS 1 Globalizing Business 2 Formal Institutions: Political, Economic and Legal Systems 3 Informal Institutions: Culture, Religion and Languages 4 Firms Resources: Competitiveness and Growth PART TWO BUSINESS ACROSS BORDERS 5 Trading Internationally 6 Investing Abroad Directly 7 Exchange Rates PART THREE GLOBALIZATION 8 European Integration 9 Global Integration and multilateral organizations 10 Socially Responsible Business PART FOUR THE FIRM ON THE GLOBAL STAGE 11 Starting International Business 12 Foreign Entry Strategies 13 Competitive Dynamics 14 Global Strategies and Acquisitions PART FIVE OPERATIONS IN THE GLOBAL MNE 15 Operations in the Global MNE 16 People in the MNE 17 Customers and Suppliers of the MNE PART SIX INTEGRATIVE CASES Integrative Cases. |
| SUMMARY |
|---|
| Summary |
The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text's comprehensive coverage is arranged around one central question - what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Globalizing Business |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
International business |
| ADDED ENTRY |
|---|
| Name |
Meyer, Klaus |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/yuu435ylnj972fapgz1u0bp2uq66xusa |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
51427 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
51428 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
530 |
| ADDED ENTRY |
|---|
| -- |
51429 |