UOWD Library

Normal view MARC view ISBD view

Lane, W. Ronald, 1940-

Kleppner's advertising procedure / Advertising procedure W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. - 17th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xx, 829 p. : ill. (chiefly col ; 29 cm.

Includes bibliographical references and index.



ISBN: 9780132308298 0132308290

LCCN: 2007021990

Nat. Bib. No.: GBA738752 bnb

Nat. Bib. Agency Control No.: 013751208 Uk

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .K45 2008

Dewey Class. No.: 659.1