| 000 -LEADER |
|---|
| fixed length control field |
01103cam a2200361 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070524s2008 njua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007021990 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA738752 |
| Source |
bnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
013751208 |
| Source |
Uk |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132308298 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132308290 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn137244753 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)137244753 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
UKM |
| -- |
IJ5 |
| -- |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.K45 2008 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093404.0 |
| CONTROL NUMBER |
|---|
| control field |
20440 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lane, W. Ronald, |
| Dates associated with a name |
1940- |
| TITLE STATEMENT |
|---|
| Title |
Kleppner's advertising procedure / |
| Statement of responsibility, etc |
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising procedure |
| EDITION STATEMENT |
|---|
| Edition statement |
17th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Pearson/Prentice Hall, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 829 p. : |
| Other physical details |
ill. (chiefly col ; |
| Dimensions |
29 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK940 |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK333 |
| Institution to which field applies |
UOWD |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
King, Karen Whitehill. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Russell, Thomas, |
| Dates associated with a name |
1941- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
3 DAY LOAN |