Mankiw, N. Gregory
Business economics N. Gregory Mankiw, Mark P. Taylor, Andrew Ashwin - 2nd ed. - Andover, Hampshire, United Kingdom : Cengage Learning, 2016. - xvi, 576 pages : illustrations (chiefly color) ; 26 cm.
Part 1: The Economic and Business Environment - Setting The Scene 1. What Is Business Economics? 2. Economics and Business Decision Making 3. The Business Environment Part 2: Microeconomics - The Market System 4. Supply and Demand: How Markets Work 5. Elasticity and its Applications Part 3: Microeconomics - The Limitations of Markets 6. Market Failure 7. The Consumer and Consumer Behaviour Part 4: Microeconomics - The Economics of Firms in Markets 8. Business Goals and Behaviour 9. Firm Behaviour and the Organization of Industry 10. The Firm's Production Decisions 11. Market Structures 12. Other Types of Imperfect Competition 13. Corporate Strategy and Pricing Policy Part 5: Microeconomics - Factor Markets 14. Labour Markets 15. Financial Markets Part 6: Introduction to Macroeconomics 16. The Macroeconomic Environment 17. Aggregate Demand and Aggregate Supply 18. Macroeconomics - Employment and Unemployment 19. Macroeconomics - Inflation and Price Stability 20. Macroeconomics - Fiscal, Monetary and Supply-Side Policy Part 7 21. Global Business and Economics
9781473722446
Managerial economics
338.5024658 MA BU
Business economics N. Gregory Mankiw, Mark P. Taylor, Andrew Ashwin - 2nd ed. - Andover, Hampshire, United Kingdom : Cengage Learning, 2016. - xvi, 576 pages : illustrations (chiefly color) ; 26 cm.
Part 1: The Economic and Business Environment - Setting The Scene 1. What Is Business Economics? 2. Economics and Business Decision Making 3. The Business Environment Part 2: Microeconomics - The Market System 4. Supply and Demand: How Markets Work 5. Elasticity and its Applications Part 3: Microeconomics - The Limitations of Markets 6. Market Failure 7. The Consumer and Consumer Behaviour Part 4: Microeconomics - The Economics of Firms in Markets 8. Business Goals and Behaviour 9. Firm Behaviour and the Organization of Industry 10. The Firm's Production Decisions 11. Market Structures 12. Other Types of Imperfect Competition 13. Corporate Strategy and Pricing Policy Part 5: Microeconomics - Factor Markets 14. Labour Markets 15. Financial Markets Part 6: Introduction to Macroeconomics 16. The Macroeconomic Environment 17. Aggregate Demand and Aggregate Supply 18. Macroeconomics - Employment and Unemployment 19. Macroeconomics - Inflation and Price Stability 20. Macroeconomics - Fiscal, Monetary and Supply-Side Policy Part 7 21. Global Business and Economics
9781473722446
Managerial economics
338.5024658 MA BU