Aaker, David A.
Strategic market management / David A. Aaker. - 8th ed. - Hoboken, NJ : Wiley, c2008. - xii, 322 p. : ill ; 23 cm.
Includes bibliographical references and index.
9780470056233 (pbk. : alk. paper) 0470056231 (pbk. : alk. paper)
2008274680
Marketing--Management.
HF5415.13 / .A23 2008
Strategic market management / David A. Aaker. - 8th ed. - Hoboken, NJ : Wiley, c2008. - xii, 322 p. : ill ; 23 cm.
Includes bibliographical references and index.
9780470056233 (pbk. : alk. paper) 0470056231 (pbk. : alk. paper)
2008274680
Marketing--Management.
HF5415.13 / .A23 2008