Marketing in tourism, hospitality, events and food :
Hirst, Craig
Marketing in tourism, hospitality, events and food : a critical approach Craig Hirst, Richard Tresidder - 2nd ed. - Oxford : Goodfellow Publ., c2016. - vii, 232 p. : ill. ; 25 cm.
Marketing in food, hospitality, tourism and events : a critical approach (cover).
Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.
9781910158319
Place marketing
Special events--Marketing
Food--Marketing
Marketing in tourism, hospitality, events and food : a critical approach Craig Hirst, Richard Tresidder - 2nd ed. - Oxford : Goodfellow Publ., c2016. - vii, 232 p. : ill. ; 25 cm.
Marketing in food, hospitality, tourism and events : a critical approach (cover).
Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.
9781910158319
Place marketing
Special events--Marketing
Food--Marketing