Tuleja, Elizabeth A.
Intercultural communication for global leadership : how leaders communicate for success / Elizabeth A. Tuleja - New York : Routledge, c2017. - xx, 320 p. : col. ill. ; 25 cm.
Culture in business contexts -- Case 1: Wal-mart in Germany : corporate formula does not fit the German culture -- Cultural competence for leaders -- Case 2: Appropriating the Samoan culture : another Nike cultural faux pas -- Culture and identity -- Case 3: cheerios commercial : 30 seconds that exceeds: 30 days of controversy -- Cultural frameworks and foundations -- Case 4: Best buy: is China ready for the big box? -- Culture and context : communication -- Case 5: Target corporation and the "urine sandal" -- Culture and world view -- Case 6: Nike, Inc. : air bakin' -- Blunder and the council on American-Islamic relations -- Culture, cognition, and reasoning -- Case 7: Groupon : advertising at super bowl XLV -- Culture and leadership -- Case 8: Brew time : Starbucks in the Indian market.
This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership.
Grounded in the cultural intelligence model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers:
• understand intercultural communication processes
• improve self-awareness and communication in intercultural settings
• expand skills in identifying, analyzing, and solving intercultural communication challenges at work
• evaluate whether one’s communication has been effective
9781138932838
2016028205
Intercultural communication
International business enterprises--Management
Leadership
Globalization--Social aspects
303.482 TU IN
Intercultural communication for global leadership : how leaders communicate for success / Elizabeth A. Tuleja - New York : Routledge, c2017. - xx, 320 p. : col. ill. ; 25 cm.
Culture in business contexts -- Case 1: Wal-mart in Germany : corporate formula does not fit the German culture -- Cultural competence for leaders -- Case 2: Appropriating the Samoan culture : another Nike cultural faux pas -- Culture and identity -- Case 3: cheerios commercial : 30 seconds that exceeds: 30 days of controversy -- Cultural frameworks and foundations -- Case 4: Best buy: is China ready for the big box? -- Culture and context : communication -- Case 5: Target corporation and the "urine sandal" -- Culture and world view -- Case 6: Nike, Inc. : air bakin' -- Blunder and the council on American-Islamic relations -- Culture, cognition, and reasoning -- Case 7: Groupon : advertising at super bowl XLV -- Culture and leadership -- Case 8: Brew time : Starbucks in the Indian market.
This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership.
Grounded in the cultural intelligence model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers:
• understand intercultural communication processes
• improve self-awareness and communication in intercultural settings
• expand skills in identifying, analyzing, and solving intercultural communication challenges at work
• evaluate whether one’s communication has been effective
9781138932838
2016028205
Intercultural communication
International business enterprises--Management
Leadership
Globalization--Social aspects
303.482 TU IN