Intercultural communication for global leadership : (Record no. 30771)
[ view plain ]
| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2016028205 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138932838 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 303.482 TU IN |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Tuleja, Elizabeth A. |
| TITLE STATEMENT | |
| Title | Intercultural communication for global leadership : |
| Subtitle | how leaders communicate for success / |
| Statement of responsibility, etc | Elizabeth A. Tuleja |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Publisher | Routledge, |
| Date | c2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xx, 320 p. : |
| Other Details | col. ill. ; |
| Size | 25 cm. |
| CONTENTS | |
| Contents | Culture in business contexts -- Case 1: Wal-mart in Germany : corporate formula does not fit the German culture -- Cultural competence for leaders -- Case 2: Appropriating the Samoan culture : another Nike cultural faux pas -- Culture and identity -- Case 3: cheerios commercial : 30 seconds that exceeds: 30 days of controversy -- Cultural frameworks and foundations -- Case 4: Best buy: is China ready for the big box? -- Culture and context : communication -- Case 5: Target corporation and the "urine sandal" -- Culture and world view -- Case 6: Nike, Inc. : air bakin' -- Blunder and the council on American-Islamic relations -- Culture, cognition, and reasoning -- Case 7: Groupon : advertising at super bowl XLV -- Culture and leadership -- Case 8: Brew time : Starbucks in the Indian market. |
| SUMMARY | |
| Summary | This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership. Grounded in the cultural intelligence model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers: • understand intercultural communication processes • improve self-awareness and communication in intercultural settings • expand skills in identifying, analyzing, and solving intercultural communication challenges at work • evaluate whether one’s communication has been effective |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Intercultural communication |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | International business enterprises |
| General | Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Leadership |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Globalization |
| General | Social aspects |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 720 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 721 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 722 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 299 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 723 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-03-30 | AMAUK | 303.482 TU IN | T0012134 | 2017-02-18 | 2017-02-18 | REGULAR |