Tuleja, Elizabeth A.
Intercultural communication for global business : how leaders communicate for success Elizabeth A. Tuleja - New York, NY : Routledge, c2017. - xx, 320 p. : ill. ; 23 cm.
* Culture in Business Contexts Case 1: Wal-Mart in Germany: Corporate Formula Does Not Fit the German Culture * Cultural Competence for Leaders Case 2: Appropriating the Samoan Culture: Another Nike Cultural Faux Pas * Culture and Identity Case 3: Cheerios Commercial: 30 Seconds that Exceeds: 30 Days of Controversy * Cultural Frameworks and Foundations Case 4: Best Buy: Is China Ready for the Big Box? * Culture and Context: Communication Case 5: Target Corporation and the "Urine Sandal" * Culture and World View Case 6: Nike, Inc.: Air Bakin' Blunder and The Council on American-Islamic Relations * Culture, Cognition, and Reasoning Case 7: Groupon: Advertising at Super Bowl XLV (45) * Culture and Leadership Case 8: Brew Time: Starbucks in the Indian Market.
9781138932845
Intercultural communication
International business enterprises --Management
Leadership
Globalization--Social aspects
303.482 TU IN
Intercultural communication for global business : how leaders communicate for success Elizabeth A. Tuleja - New York, NY : Routledge, c2017. - xx, 320 p. : ill. ; 23 cm.
* Culture in Business Contexts Case 1: Wal-Mart in Germany: Corporate Formula Does Not Fit the German Culture * Cultural Competence for Leaders Case 2: Appropriating the Samoan Culture: Another Nike Cultural Faux Pas * Culture and Identity Case 3: Cheerios Commercial: 30 Seconds that Exceeds: 30 Days of Controversy * Cultural Frameworks and Foundations Case 4: Best Buy: Is China Ready for the Big Box? * Culture and Context: Communication Case 5: Target Corporation and the "Urine Sandal" * Culture and World View Case 6: Nike, Inc.: Air Bakin' Blunder and The Council on American-Islamic Relations * Culture, Cognition, and Reasoning Case 7: Groupon: Advertising at Super Bowl XLV (45) * Culture and Leadership Case 8: Brew Time: Starbucks in the Indian Market.
9781138932845
Intercultural communication
International business enterprises --Management
Leadership
Globalization--Social aspects
303.482 TU IN