| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138932845 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
303.482 TU IN |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Tuleja, Elizabeth A. |
| TITLE STATEMENT |
|---|
| Title |
Intercultural communication for global business : |
| Subtitle |
how leaders communicate for success |
| Statement of responsibility, etc |
Elizabeth A. Tuleja |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York, NY : |
| Publisher |
Routledge, |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
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| Extent |
xx, 320 p. : |
| Other Details |
ill. ; |
| Size |
23 cm. |
| CONTENTS |
|---|
| Contents |
* Culture in Business Contexts Case 1: Wal-Mart in Germany: Corporate Formula Does Not Fit the German Culture * Cultural Competence for Leaders Case 2: Appropriating the Samoan Culture: Another Nike Cultural Faux Pas * Culture and Identity Case 3: Cheerios Commercial: 30 Seconds that Exceeds: 30 Days of Controversy * Cultural Frameworks and Foundations Case 4: Best Buy: Is China Ready for the Big Box? * Culture and Context: Communication Case 5: Target Corporation and the "Urine Sandal" * Culture and World View Case 6: Nike, Inc.: Air Bakin' Blunder and The Council on American-Islamic Relations * Culture, Cognition, and Reasoning Case 7: Groupon: Advertising at Super Bowl XLV (45) * Culture and Leadership Case 8: Brew Time: Starbucks in the Indian Market. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Intercultural communication |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
International business enterprises |
| Form |
Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Leadership |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Globalization |
| Form |
Social aspects |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
720 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
721 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
1601 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
299 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
1602 |