Intercultural communication for global business : (Record no. 30882)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138932845
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 303.482 TU IN
MAIN ENTRY--PERSONAL NAME
Authors Tuleja, Elizabeth A.
TITLE STATEMENT
Title Intercultural communication for global business :
Subtitle how leaders communicate for success
Statement of responsibility, etc Elizabeth A. Tuleja
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York, NY :
Publisher Routledge,
Date c2017.
PHYSICAL DESCRIPTION
Extent xx, 320 p. :
Other Details ill. ;
Size 23 cm.
CONTENTS
Contents * Culture in Business Contexts Case 1: Wal-Mart in Germany: Corporate Formula Does Not Fit the German Culture * Cultural Competence for Leaders Case 2: Appropriating the Samoan Culture: Another Nike Cultural Faux Pas * Culture and Identity Case 3: Cheerios Commercial: 30 Seconds that Exceeds: 30 Days of Controversy * Cultural Frameworks and Foundations Case 4: Best Buy: Is China Ready for the Big Box? * Culture and Context: Communication Case 5: Target Corporation and the "Urine Sandal" * Culture and World View Case 6: Nike, Inc.: Air Bakin' Blunder and The Council on American-Islamic Relations * Culture, Cognition, and Reasoning Case 7: Groupon: Advertising at Super Bowl XLV (45) * Culture and Leadership Case 8: Brew Time: Starbucks in the Indian Market.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Intercultural communication
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading International business enterprises
Form Management
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Leadership
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Globalization
Form Social aspects
MAIN ENTRY--PERSONAL NAME
-- 720
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 721
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 1601
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 299
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 1602
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2017-04-05 AMAUS 303.482 TU IN T0055830 2017-03-09 2017-03-09 REGULAR

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