Snyder, Wally S.
Ethics in advertising : making the case for doing the right thing / by Wally Snyder - New York : Routledge, Taylor & Francis Group, c2017. - xviii, 181 p. ; 24 cm.
Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.
9781138188990
2016021381
Advertising--Moral and ethical aspects
174.4 SN ET
Ethics in advertising : making the case for doing the right thing / by Wally Snyder - New York : Routledge, Taylor & Francis Group, c2017. - xviii, 181 p. ; 24 cm.
Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.
9781138188990
2016021381
Advertising--Moral and ethical aspects
174.4 SN ET