Ethics in advertising : making the case for doing the right thing /
By: Snyder, Wally S
Material type: BookPublisher: New York : Routledge, Taylor & Francis Group, c2017.Description: xviii, 181 p. ; 24 cm.ISBN: 9781138188990Subject(s): Advertising -- Moral and ethical aspectsDDC classification: 174.4 SN ET Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 174.4 SN ET (Browse shelf) | Available | T0055901 |
Total holds: 0
Includes bibliographical references and index.
Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.