Marketing and the law
Sweeney, Brendan, 1950-
Marketing and the law Brendan J. Sweeney, Mark Bender, Nadine Courmadias - 5th ed. - Chatswood, N.S.W. LexisNexis Butterworths, c2015. - xxxi, 751 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Marketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain a competitive advantage in market place.
9780409338355
Marketing--Australia--Law and legislation
343.94084 SW MA
Marketing and the law Brendan J. Sweeney, Mark Bender, Nadine Courmadias - 5th ed. - Chatswood, N.S.W. LexisNexis Butterworths, c2015. - xxxi, 751 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Marketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain a competitive advantage in market place.
9780409338355
Marketing--Australia--Law and legislation
343.94084 SW MA