Marketing and the law (Record no. 31113)

MARC details
ISBN
International Standard Book Number 9780409338355
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 343.94084 SW MA
MAIN ENTRY--PERSONAL AUTHOR
Authors Sweeney, Brendan,
Dates 1950-
TITLE STATEMENT
Title Marketing and the law
Statement of responsibility, etc. Brendan J. Sweeney, Mark Bender, Nadine Courmadias
EDITION STATEMENT
Edition statement 5th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Chatswood, N.S.W.
Publisher LexisNexis Butterworths,
Date c2015.
PHYSICAL DESCRIPTION
Extent xxxi, 751 p. :
Other Details ill. ;
Size 25 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
SUMMARY
Summary Marketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain a competitive advantage in market place.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Australia
Geographic Law and legislation
ADDED ENTRY
Personal name Bender, Mark
ADDED ENTRY
Personal name Courmadias, Nadine
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://uowd.box.com/s/cxwtfvj6w2cpiex8vwo6s6yc7q7lxsn4">https://uowd.box.com/s/cxwtfvj6w2cpiex8vwo6s6yc7q7lxsn4</a>
Public note Location Map
MAIN ENTRY--PERSONAL AUTHOR
-- 3178
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3179
ADDED ENTRY
-- 3180
ADDED ENTRY
-- 3181
Holdings
Date last seen Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
24/05/2017 343.94084 SW MA T0056139 13/04/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 10/05/2017 COOP