Cavusgil, S. Tamer
International business : the new realities S. Tamer Cavusgil ... [et al.] - 2nd ed. - Melbourne : Pearson Australia, c2015. - xxiii, 632 p. : col. ill. ; 28 cm.
PART 1 Foundation concepts
1 Introduction: What is international business?
2 Globalisation of markets and the internationalisation of the firm
3 Organisational participants that make international business happen
4 The cultural environment of international business
PART 2 The environment of international business
5 Ethics and international business
6 Theories of international trade and investment
7 Political and legal systems in national environments
8 Government intervention in international business
9 Regional economic integration
10 Understanding emerging markets
11 The international monetary and financial environment
PART 3 Strategy and opportunity assessment
12 Strategy and organisation in the international firm
13 Global market opportunity assessment
PART 4 Entering and operating in international markets
14 Exporting and countertrade
15 Foreign direct investment and collaborative ventures
16 Licensing, franchising and other contractual strategies
17 Global sourcing
PART 5 Functional area excellence
18 Marketing in the global firm
19 Human resource management in the global firm
20 Financial management and accounting in the global firm.
Focus on high-growth, high-potential emerging markets particularly ASEAN countries, which have sprung into the forefront of cross-border business with rapid industrialisation, privatisation, and modernisation. Not just China and India but also many ASEAN countries like Malaysia and Singapore.
9781486011049
International business enterprises--Management
Business education--Textbook
658.049 CA IN
International business : the new realities S. Tamer Cavusgil ... [et al.] - 2nd ed. - Melbourne : Pearson Australia, c2015. - xxiii, 632 p. : col. ill. ; 28 cm.
PART 1 Foundation concepts
1 Introduction: What is international business?
2 Globalisation of markets and the internationalisation of the firm
3 Organisational participants that make international business happen
4 The cultural environment of international business
PART 2 The environment of international business
5 Ethics and international business
6 Theories of international trade and investment
7 Political and legal systems in national environments
8 Government intervention in international business
9 Regional economic integration
10 Understanding emerging markets
11 The international monetary and financial environment
PART 3 Strategy and opportunity assessment
12 Strategy and organisation in the international firm
13 Global market opportunity assessment
PART 4 Entering and operating in international markets
14 Exporting and countertrade
15 Foreign direct investment and collaborative ventures
16 Licensing, franchising and other contractual strategies
17 Global sourcing
PART 5 Functional area excellence
18 Marketing in the global firm
19 Human resource management in the global firm
20 Financial management and accounting in the global firm.
Focus on high-growth, high-potential emerging markets particularly ASEAN countries, which have sprung into the forefront of cross-border business with rapid industrialisation, privatisation, and modernisation. Not just China and India but also many ASEAN countries like Malaysia and Singapore.
9781486011049
International business enterprises--Management
Business education--Textbook
658.049 CA IN