International business : (Record no. 31160)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781486011049
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.049 CA IN
MAIN ENTRY--PERSONAL NAME
Authors Cavusgil, S. Tamer
TITLE STATEMENT
Title International business :
Subtitle the new realities
Statement of responsibility, etc S. Tamer Cavusgil ... [et al.]
EDITION STATEMENT
Edition 2nd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Melbourne :
Publisher Pearson Australia,
Date c2015.
PHYSICAL DESCRIPTION
Extent xxiii, 632 p. :
Other Details col. ill. ;
Size 28 cm.
CONTENTS
Contents PART 1 Foundation concepts
1 Introduction: What is international business?
2 Globalisation of markets and the internationalisation of the firm
3 Organisational participants that make international business happen
4 The cultural environment of international business
PART 2 The environment of international business
5 Ethics and international business
6 Theories of international trade and investment
7 Political and legal systems in national environments
8 Government intervention in international business
9 Regional economic integration
10 Understanding emerging markets
11 The international monetary and financial environment
PART 3 Strategy and opportunity assessment
12 Strategy and organisation in the international firm
13 Global market opportunity assessment
PART 4 Entering and operating in international markets
14 Exporting and countertrade
15 Foreign direct investment and collaborative ventures
16 Licensing, franchising and other contractual strategies
17 Global sourcing
PART 5 Functional area excellence
18 Marketing in the global firm
19 Human resource management in the global firm
20 Financial management and accounting in the global firm.
SUMMARY
Summary Focus on high-growth, high-potential emerging markets particularly ASEAN countries, which have sprung into the forefront of cross-border business with rapid industrialisation, privatisation, and modernisation. Not just China and India but also many ASEAN countries like Malaysia and Singapore.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading International business enterprises
Geographic Management
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Business education
Geographic Textbook
ADDED ENTRY
Name Knight, Gary A.
ADDED ENTRY
Name Reisenberger, John R.,
Dates 1948-
ADDED ENTRY
Name Rammal, Hussain G.,
ADDED ENTRY
Name Rose, Elizabeth L.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://uowd.box.com/s/qibqahz7s6lgciaw1o9nwvwaup62okrz
Public note Location Map
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SUBJECT ADDED ENTRY--TOPICAL TERM
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SUBJECT ADDED ENTRY--TOPICAL TERM
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Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2017-11-12 UOW Unishop 658.049 CA IN T0056202 2017-05-02 2017-05-02 REGULAR

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