Wirtz, Jochen
Essentials of services marketing / Jochen Wirtz, Christopher Lovelock - 3rd ed. - Singapore : Pearson, c2018. - 670 p. : col. ill. ; 29 cm.
"Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, students read less to learn more. For undergraduate services marketing courses."--Publisher's website.
9781292089959
Service industries--Marketing
658.85132012 WI ES
Essentials of services marketing / Jochen Wirtz, Christopher Lovelock - 3rd ed. - Singapore : Pearson, c2018. - 670 p. : col. ill. ; 29 cm.
"Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, students read less to learn more. For undergraduate services marketing courses."--Publisher's website.
9781292089959
Service industries--Marketing
658.85132012 WI ES